Chapter I
Beni Ourain
The white wool of the Middle Atlas
A thick rug of pure, undyed sheep's wool, crossed by fine charcoal diamond lines. Soft underfoot, warm and utterly restrained, it calms a room as much as it dresses it.
200 × 300 cm
Berber rugs · Middle Atlas
Woven by handin the Atlas.
Two rugs, two stories, hundreds of hours of patience. Chosen one by one, shipped anywhere in the world.
Discover the two rugsManifesto
We make nothing in series. We choose pieces that have known the mountains, the upright loom and patient hands, then we bring them all the way to you. Only two rugs, because each one deserves the time it takes to tell its story.
The collection
Two chapters
Chapter II
Boucherouite
The memory of fabric
Woven from strips of reclaimed fabric (cotton, wool, yesterday's clothes), this rug plays on a deep brown ground shot through with flashes of cobalt, red and ivory. A free, vibrant, entirely improvised piece.
120 × 220 cm
Craft
From fleece to rug
Six gestures, handed down from mother to daughter, separate raw wool from the rug laid in your home.
Read the full story
01Shearing
In spring, the wool of the high-plateau sheep is shorn by hand. Thick and rich in lanolin, it has been shaped by the Atlas winter.
02Washing & carding
The fleece is washed in clear water, dried in the sun, then combed with wooden cards until it becomes a cloud of fibres.
03Spinning
With a drop spindle, the weaver draws and twists the wool into an even yarn. That yarn gives the rug its body and softness.
04Colours & fabrics
For the Beni Ourain, the wool keeps its natural colour. For the Boucherouite, old textiles are cut into strips and sorted by colour.
05Knotting
On an upright loom, every knot is tied by hand, row after row. The pattern is born from memory, never drawn beforehand.
06Finishing
The rug is clipped to height, combed, its fringes knotted. It is washed one last time and dried flat.
Come closer
Every knot is a gesture.
A Beni Ourain holds tens of thousands of knots. No two are quite alike, and that is precisely what makes it feel alive.
The hands of the Atlas
One rug, one weaver.
Our rugs are the work of Amazigh women of the Middle Atlas, who weave at home, at their own pace, as their mothers did before them. Every piece carries the invisible signature of the woman who knotted it.
Behind every rug there is a first name, a village, a season of work. That is the story we want to travel with it.
≈ 160 h
of weaving for a Beni Ourain
100%
hand-knotted
1
weaver per piece
72 h
reservation once bank details are sent
Ordering
Simple, direct, personal.
No anonymous checkout: you talk with us directly in your private inbox, from the first message to delivery.
- 1
Write to us
Click “Order”: the conversation opens with your rug and its price.
- 2
Receive our details
We send our bank details in your inbox. Your rug is reserved for 72 hours.
- 3
Make the transfer
Quote the order reference, then let us know in one click.
- 4
Receive your rug
As soon as payment arrives, it is carefully packed and shipped with tracking.
Bank transfer
Details shared only inside your secure inbox.
Reserved for you
Your rug is held as soon as we send our bank details.
Tracked shipping
Protective packaging, tracking number, worldwide delivery.
14 days to change your mind
Returns accepted under our terms of sale.
Why payment by bank transfer?
We sell a small number of hand-picked pieces and prefer a direct relationship with each customer. Bank transfer lets us reserve your rug for you and look after you personally, with no middleman. Our details are shared only inside your secure inbox on the site.
How long is my rug reserved?
As soon as we send you our bank details, the rug is reserved for you for 72 hours. If your transfer takes longer, just write to us and we can extend the reservation.
How much is shipping and how long does it take?
Costs depend on your country and are confirmed in your inbox before any payment. Allow around 5–8 business days for Europe and 7–12 for North America after dispatch. Every parcel is tracked.
Will I pay customs duties?
Our rugs ship from Morocco. Depending on your country, customs duties or import VAT may be collected on delivery and are payable by you. Feel free to write to us for an estimate.
A question about a rug?
Sizes, colours, extra photos, lead times: write to us, we reply personally.